The sales platform your dealership wants to use
TradePal helps dealerships sell smarter and faster, combining intelligent valuations with one connected sales process.
Available in the Apple App Store and on Android
“We used to work in the dark. Now the lights are on.”
One login. No more juggling.
TradePal puts the whole job in one place: leads, messaging, valuations, bids, videos, order forms, insights and AI agents, in a CRM made for the future, not bolted-on components like the past.
Never miss an opportunity
Speed wins deals. Enquiries from every source land in TradePal. WhatsApp and email stay on the enquiry, and the AI agent answers when you can't.
Every trade-in photographed consistently
The customer at home, or a sales exec on the forecourt, takes a guided 10-photo journey so every car is properly appraised.
Data-driven valuation engine
Built on the live market and dealership know-how. Every factor that affects the value, not a simple average.
Est. retail
€32,600
Suggested trade offer
€26,250
Est. retail in 12 months: €27,600
Market price analysis
51 comparable cars · this car highlighted
Not retailing it? Send it out to traders
Bids land in minutes.
Best bid · Billy Murphy · €25,500
Personalised sales videos
Send a customer a professional, up-close video of the exact car they want. AI augmentation steadies the movement and balances the sound. See when it was watched, how much and how many times.
Live dealership activity on your phone
A video watched, a bid landed, photos received: push notifications keep the day moving across your synced devices. A fast native app, with web login for desktop.
Available in the Apple App Store and on Android
Automated quotes, order forms, paperless e-sign and e-documents
Quotes and order forms generated straight from the deal, signed on screen on the spot or from home, and kept with the enquiry.
Dealership and market insights
What's selling, what's sticking and where the market is moving. The numbers, ready for the Monday meeting.
Last 12 weeks
323
new enquiries
129
deals done
40%
conversion
And much more...
Teams love it, right from the start
Intuitive enough to start using on day one. No big implementation project, just a quick set-up.
Sales Executives
Everything about the customer and the car on one screen. Less admin, more selling.
Managers
The full picture without chasing anyone: every enquiry has an owner and a next step.
Dealer Principals
What used to be a mess across systems is in one place now. Live in days, not months.
“We can see every enquiry and everything happening on it. Instead of hearing about a lost sale after the fact, we're in early enough to stop it, and this has led to higher conversion and more sales for our business.”
“TradePal has changed how we carry out our day-to-day operations. Management now have a view of data in real time that we were never able to achieve with other solutions. It is a super product, and I would recommend it to any dealership in the country.”
Built around how dealerships actually work
TradePal was founded by Ryan Gaughan and Joe Monaghan and is based in Platform94 in Galway.
Ryan Gaughan · Co-founder
Ryan has a background in mathematics, computer science and AI, and spent 11 years building sales and underwriting systems for multinational insurers. His interest in vehicle data and valuations long pre-dates TradePal, through personal projects outside of work.
Joe Monaghan · Co-founder
Joe grew up in a family dealership and has worked every side of the business since. He is a Chartered Accountant and the Financial Controller of Monaghans Galway.
What is TradePal worth to your dealership?
Your dealership, in an average month
Estimated net value with TradePal (our cost already deducted)
€4,411/ month
€52,932/ year
Based on your 150 enquiries, 25 trade-ins and 30 sales a month.
Get started with TradePal
Request a demo and we'll be in touch to arrange it.
- First-class support model
- A growing community of dealerships
- Shape the future roadmap of TradePal to meet your needs
Prefer email? info@tradepal.ie