Privacy Policy

Last updated 2 August 2026

TradePal is an end-to-end automotive sales & valuation platform for car dealerships. Access is restricted to staff invited by their dealership - there is no public sign-up. This policy explains what information we collect through the service and how it's used.

Information we collect

We collect information provided by dealership staff in the course of using TradePal, including:

Account details for dealership staff (name, email, phone)
Vehicle and transaction details entered as part of a trade-in enquiry (registration, vehicle specification, condition)
Customer contact details a dealership chooses to record against an enquiry
Photographs of vehicles captured through the app
Basic usage and diagnostic information that helps us keep the service running reliably

How we use it

To provide trade-in valuations, vehicle history checks and enquiry management for dealerships
To power optional features a dealership chooses to use, such as sending a link or message to a customer or trade partner
To diagnose and fix technical issues
To improve the accuracy of our valuation service, using aggregated market data that is not tied to an individual

Analytics & cookies

On our website (tradepal.ie) we use PostHog, a product-analytics tool, to understand how visitors use the site so we can improve it - for example which pages are viewed and where people click. This is based on your consent: when you first visit we ask before any analytics cookies are set, and nothing is loaded or stored until you accept. If you decline, no analytics cookies are set and no analytics data is collected. Analytics data for our website is hosted in the European Union. We do not use session recording, and we do not use this data for advertising. You can withdraw consent at any time by clearing this site's cookies in your browser.

Sharing with third parties

We share limited information with trusted service providers who help us run TradePal - for example, vehicle history check providers, cloud hosting, and messaging providers used to send SMS or email on a dealership's behalf. We also use error-monitoring tools that may occasionally capture a screen recording to help us diagnose a technical problem; text fields are masked in these recordings.

We do not sell personal data.

Data storage & security

Data is stored using reputable cloud infrastructure providers, with reasonable technical and organisational measures in place to protect it. Vehicle photographs are stored securely and are only accessible to authorised users of the relevant dealership.

Data retention

Enquiry data is retained for as long as a dealership actively uses TradePal. Dealerships can configure a shorter retention period for customer data, and individuals may request earlier deletion of their personal data by contacting us.

Your rights

Depending on where you're based, you may have the right to access, correct or request deletion of your personal data, and to object to certain processing. To exercise any of these rights, contact us using the details below.

Children's privacy

TradePal is a business tool for use by adult dealership staff and is not directed at children. We do not knowingly collect information from children.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision.

Contact

For privacy queries, contact us at info@tradepal.ie.

TradePal is a trading name of Data Driven Technologies Limited.